2026 Goals

Annual Target: R200,000 MRR by end of 2026 Investment Budget: R1,000,000 available

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Core Focus Products

1. Reputation Engine (up to R2,500/mo) - Review collection + social media posting
2. ReachMax WhatsApp - White-label API, business-in-a-box vertical solutions

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Year-Long Theme: Outbound Sales

• Core skill gap across the team - everyone learns
• Happens in sprints at different stages throughout year
• Q1 lighter (selling to existing pool), heavier outbound focus later
• Build systems: email outreach, lead gen, data cleaning

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Q1 2026 - Reputation Engine Push

Goal: ~R100k MRR from Reputation Engine

Strategy:

• Sell into existing Local Pros pool (300 lead buyers)
• Target: 50 signups at avg ~R2,000/mo
• 6-month sales & implementation cycle
• First 2 months = active selling, then team transitions

Team Focus:

• Ashley & Tyran: Reputation Engine sales to existing base
• Dan: ReachMax development (parallel track)
• John: Month 1 on ReachMax + Reputation Engine dev, then shift to outbound systems infrastructure

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Q2 2026

To be defined

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Q3 2026

To be defined

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Q4 2026

To be defined

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Additional Revenue Channels

• SEO driving inbound traffic for both products
• ReachMax vertical solutions (e.g., car service reminders)

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strategy goals #2026