January 2026 Plan

Focus: Reputation Engine - Close & Deliver


Phase 1: Sales (First 2 Weeks)

Existing Pipeline

  • 3 companies signed up end of 2025 - need to finalize payments and onboarding
  • Get these accounts fully paid and active

New Signups

  • Target: 5-7 additional companies
  • Source from Local Pros base (300 lead buyers)
  • Close deals and collect payments

End of Phase 1: 8-10 paying Reputation Engine customers


Phase 2: Customer Success (Full Month)

This is the critical focus for January.

With 8-10 customers onboarded:

  • Monitor performance closely
  • Make system tweaks as needed
  • Ensure customers are seeing tangible value
  • Document what’s working and what needs adjustment

Success Criteria

Before scaling in February, we must see:

  • Customers getting more value than what they’re paying
  • Clear evidence the system works
  • Repeatable onboarding process
  • Happy customers willing to refer

February Decision Point

Only if January proves value delivery:

  • Scale sales efforts
  • Scale implementation capacity
  • Focus solely on Reputation Engine growth

If value isn’t proven:

  • Continue refining before scaling
  • Don’t throw money at a broken system

Team Responsibilities

Ashley - Reputation Engine Operations (Growing to Full-Time Role)

  • Review quality of social posts going out (images, content)
  • Create new social post templates
  • Set up posts for new categories (informational, etc.)
  • Learn AI systems to scale content production
  • Work with Jeremy on fine-tuning AI systems for ideas, content, and images at scale
  • Maintain light touch on Local Pros (Tracy handles most of it - keep in sync with her)
  • 2026 trajectory: As we scale to 50 Reputation Engine customers, this becomes a near full-time role - reviewing, maintaining, communicating, running that part of the business

Tyran - Sales & Customer Success

  • Get payments collected and contracts signed
  • Handle customer success conversations
  • Close existing 3 + new 5-7 signups
  • If time allows: Create video tutorial on how to create a Google Maps listing
  • Support customers applying for/setting up Google Maps listings (critical for review collection)

John - Technical

  • Keep everything running smoothly
  • System improvements and fixes
  • Technical support for customer issues

Dan - Notifications & Reviews

  • WhatsApp notifications
  • Email notifications
  • Review collection system - getting reviews and distributing them on behalf of customers

Key Roadblock: Review Collection Speed

Problem identified end of 2025:

Getting reviews requires knowing when a job is done. Current options:

  1. User manually inputs completed jobs
  2. Sync with Sage accounting

Both are too slow. We need to brainstorm:

  • How do we speed up getting job completion info?
  • How can we make it dead simple for the contractor/business owner to tell us a job is done?
  • The faster we know, the faster we request the review

This is critical to solve in January for customer success.


strategy january2026 reputation-engine