Ashley Focus
Current Priorities
- Customer success for Reputation Engine - Ensuring customers see results and don’t churn
- Quality control during scale - As we onboard more customers, keeping systems working
- Building confidence in decision-making - Making calls without needing approval for every step
Core Metric
Reducing churn.
Every customer interaction, every system check, every process - evaluated against: Does this help keep customers?
Active Projects
- Reputation Engine - Customer success and retention
- FieldCard - Ongoing customer support
Currently Learning
- GoHighLevel technical implementations
- Customer success systems and processes
- Video communication and customer calls
Feedback
Weekly feedback from Jeremy. Newest at top.
Key Context
Ashley’s greatest strength is agency - the willingness to figure things out with only basic direction. Combined with compassion and dedication to customers, she’s critical for retention.
The development area for 2026 is trusting her own judgement more. If a decision won’t break something important, she should make the call herself.
Last updated: January 2026 Source: 2026 Yearly Letter