Dan Focus
Current Priorities
- Growing ReachMax MRR - Orchestrating the path to R100k MRR
- Leveraging others for sales - Not doing all selling himself, building sales capacity
- Allocating marketing budget - Deciding where money goes to generate leads
- Staying current with technology - Claude Code, Cloudflare Workers, databases, Claude Agent SDK
Core Metric
ReachMax monthly recurring revenue.
Target: R100,000 MRR by end of 2026.
Everything evaluated against: Does this grow ReachMax MRR? If not contributing, question whether it should be done. If resources needed to hit target, ask.
Active Projects
- ReachMax - Running this business unit end-to-end
- ReachMax sales and customer implementation
- Marketing budget allocation
Currently Learning
- Claude Code and modern AI development tools
- Cloudflare Workers
- Database systems
- Claude Agent SDK
- Technical systems that create leverage
Feedback
Weekly feedback from Jeremy. Newest at top.
Key Context
Dan showed what he’s capable of at the end of 2025 - extremely high agency, handling projects end-to-end from customer conversations through implementation. Essentially running ReachMax himself.
The shift for 2026: from implementer to orchestrator. Running the business unit, not just executing tasks.
Challenge: staying up-to-date with technology. Without being at the cutting edge, the ideas won’t be generated and opportunities will pass by.
Last updated: January 2026 Source: 2026 Yearly Letter