John Focus
Current Priorities
- Marketing infrastructure - Building technical systems that generate leads
- Cold email systems - Warming addresses, sending systems, tracking, attribution
- Meta ads technical setup - Campaigns, conversion tracking, attribution
- Shift from product to marketing - At least 50% of effort toward marketing growth
Core Metric
Leads into the sales funnel.
Before: Good job = product worked, no bugs, solved user problems. Now: Good job = systems generate leads.
Everything built, every decision made, evaluated against: Does this generate leads?
Active Projects
- Reputation Engine - Marketing infrastructure
- ReachMax - Marketing infrastructure
- Cold email systems
- Meta ads and conversion tracking
- Content generation systems at scale
Currently Learning
- Cold email technicalities (warming, sending systems, tracking)
- Meta ads (campaigns, conversion tracking, attribution)
- Outreach infrastructure
- Marketing systems and how they connect
- Lead attribution across systems
Feedback
Weekly feedback from Jeremy. Newest at top.
Key Context
John’s strengths: independence and critical thinking. Works alone, figures out what needs to happen, gets it done. Always asks the right questions - doesn’t assume, asks why.
The 2026 shift: from product growth (features, bugs, making product work) to marketing growth (technical side of marketing).
Development areas:
- Communication - When tasks done, communicate. Acknowledge messages.
- Staying current with technology changes - 20 min/day minimum in media diet
Last updated: January 2026 Source: 2026 Yearly Letter