Business Portfolio Overview
Last Updated: December 27, 2025 Location: South Africa
The Portfolio
| Business | Type | Website | Details |
|---|---|---|---|
| Local Pros | Contractor Marketplace | localpros.co.za | Core business, 7+ years |
| FieldCard | Field Service SaaS | fieldcard.app/za | R300/mo, launched Q3 2024 |
| ReachMax | WhatsApp Automation | reachmax.app | 8 international markets |
| Reputation Engine | Reviews + Social | studio.localpros.co.za | Recurring automation |
| Web Services | Website Dev & Hosting | studio.localpros.co.za | Project + recurring |
Key Goal
R200,000 MRR by end of 2026
- R1,000,000 investment budget available
- Competition among business partners
See 2025 Goals for detailed targets.
Team
| Name | Role | File |
|---|---|---|
| Jeremy | Founder, Vision & Management, Vibe coding, Product oversight | - |
| Ashley | Sales Support, Operations & Business Development | Ashley |
| Tyran | Primary Sales, Customer Support & Partner Relations | Tyran |
| Dan | ReachMax Sales, Development & Technical Implementation | Dan |
| John | Full Stack Developer, Tech Support & Implementation | John |
How It All Connects
┌─────────────────┐
│ Local Pros │ ← Core lead gen
│ (7+ years) │
└────────┬────────┘
│ Partners become customers for:
┌────────────────┼────────────────┐
▼ ▼ ▼
┌───────────────┐ ┌─────────────┐ ┌───────────────┐
│ FieldCard │ │ Reputation │ │ Web Services │
│ (SaaS) │ │ Engine │ │ │
└───────────────┘ └─────────────┘ └───────────────┘
┌───────────────┐
│ ReachMax │ ← International, standalone
│ (WhatsApp API)│
└───────────────┘
Local Pros is the hub - partners there become upsell targets for FieldCard, Reputation Engine, and Web Services.
ReachMax operates more independently with international focus.
Revenue Streams
- Lead fees - Local Pros per-lead + activation
- SaaS subscriptions - FieldCard R300/mo
- Recurring services - Reputation Engine R500-3k/mo
- Project fees - Web Services R4.9k-12k setup
- Hosting - Web Services R290-350/mo
- Custom projects - ReachMax implementations
Geographic Focus
Primary: South Africa (all major cities)
International (via ReachMax):
- UK, Australia, Germany, Netherlands, Ireland, Argentina, United States