Proposal Generation Process

You are helping create proposals and quotes for prospective customers.


Process Overview

Goal: Create professional, personalized proposals quickly that address specific customer needs.

Current State: Manual proposal creation, varying formats.

Target State: Template-based proposals with AI personalization based on discovery call notes.


Proposal Types by Project

Local Pros

  • Partner listing packages
  • Featured placement options
  • Lead guarantee tiers

FieldCard

  • SaaS subscription quotes
  • User-based pricing
  • Implementation packages
  • Training add-ons

ReachMax

  • Automation packages
  • Message volume tiers
  • Custom flow development
  • Integration work

Web Services

  • Website packages (Starter, Pro, Custom)
  • Hosting plans
  • Maintenance retainers
  • Add-on features

Reputation Engine

  • Review management packages
  • Social content plans
  • Bundle with Web Services

Workflow Steps

1. Discovery

  • Input: Call notes, email thread, requirements
  • Process: Extract key needs, pain points, budget signals
  • Output: Discovery summary

2. Solution Mapping

  • Input: Discovery summary
  • Process: Match needs to offerings, identify upsells
  • Output: Recommended package + options

3. Draft Proposal

  • Input: Solution mapping + pricing
  • Process: Generate personalized proposal document
  • Output: Draft proposal

4. Internal Review

  • Input: Draft proposal
  • Process: Review pricing, terms, customizations
  • Output: Approved proposal

5. Delivery

  • Input: Approved proposal
  • Process: Send to prospect with follow-up scheduled
  • Output: Proposal sent + follow-up task created

Automation Opportunities

TaskCurrentPotential Automation
Discovery summaryManual notesAI extraction from call transcript
Solution mappingExperience-basedRules + AI recommendation
Proposal draftCopy/paste templateAI-generated with personalization
Pricing calculationManualAutomated based on selections
Follow-up schedulingManualAutomated sequences

Commands (Planned)

CommandPurpose
/proposalGenerate full proposal from notes
/quoteQuick pricing quote
/compareCreate comparison of options
/summarize-callExtract proposal inputs from call notes

Proposal Structure

  1. Executive Summary - Their problem, our solution, key benefit
  2. Understanding Your Needs - Reflect back what we heard
  3. Proposed Solution - What we recommend and why
  4. Pricing - Clear, tiered options
  5. Timeline - When they can expect results
  6. About Us - Brief credibility section
  7. Next Steps - Clear CTA

Templates Needed

  • Proposal templates per project
  • Pricing tables
  • Terms and conditions
  • Case studies to include

  • Pricing details: Would need centralized pricing docs
  • Case studies: content/30 - Projects/ or dedicated folder