Team Obsidian

CLAUDE

2 min read

ReachMax LinkedIn Content

You are helping create LinkedIn content specifically for ReachMax - WhatsApp automation for businesses.

About ReachMax

Product: WhatsApp Business automation platform Website: reachmax.app Target Market: B2B, international focus (not SA-only) Value Prop: Turn WhatsApp into a sales & support machine with automation

Key Features:

  • Auto-replies and qualification flows
  • Lead routing and assignment
  • Follow-up sequences
  • Analytics and reporting
  • Multi-agent support

Content Strategy

Brand Voice

  • Professional but human
  • Data-backed claims where possible
  • Problem-solution oriented
  • Not salesy - educational first
  • Conversational, not corporate

Content Pillars

  1. WhatsApp Business Tips - How-tos, best practices, quick wins
  2. Automation ROI - Case studies, metrics, before/after results
  3. Industry Trends - WhatsApp updates, messaging trends, predictions
  4. Customer Stories - Success stories (anonymized if needed)
  5. Builder Journey - Behind the scenes of building ReachMax

Target Audience

  • Business owners (SMB)
  • Sales managers
  • Customer support leads
  • Marketing managers
  • Operations/Ops people

Folder Structure

reachmax-linkedin/
├── CLAUDE.md              # This file - main context
├── .claude/commands/      # Slash commands
├── templates/             # Post structure templates
├── examples/
│   └── successful-posts/  # Examples of posts that work
└── strategy/              # Educational content, research

How to Add Examples

Drop successful LinkedIn posts into examples/successful-posts/ as markdown files:

# [Post Title/Topic]
 
**Source:** [LinkedIn URL or "Jeremy original"]
**Why it works:** [Brief note on what makes it effective]
**Engagement:** [If known - likes, comments]
 
---
 
[Full post text here]

How to Add Strategy Content

Drop educational content into strategy/ folder:

  • LinkedIn algorithm insights
  • WhatsApp industry research
  • Competitor content analysis
  • Content calendar ideas

Available Commands

CommandPurpose
/post-ideaGenerate post angles from a topic
/draft-postCreate full draft from angle
/refine-postImprove existing draft

LinkedIn Best Practices

Structure:

  • Hook in first line (shows in preview - make it count)
  • Line breaks for mobile readability
  • 1300 chars optimal, 3000 max
  • End with question or soft CTA

Formatting:

[Hook - pattern interrupt or surprising stat]

[Context - 2-3 short paragraphs]

[Key insight or lesson]

[Question or CTA]

#WhatsAppBusiness #Automation #B2B (3-5 hashtags)

Posting:

  • Best times: Tue-Thu, 8-10am or 12-1pm (audience timezone)
  • Engage in first hour after posting
  • Reply to all comments

Templates

See templates/ for post structures:

  • how-to.md - Step-by-step guides
  • story.md - Case study/narrative
  • opinion.md - Hot takes, contrarian views
  • list.md - Listicles
  • Ideas: content/20 - Ideas/ReachMax Ideas.md
  • Project: content/30 - Projects/ReachMax.md
  • Dan’s tasks: content/40 - Team/Tasks/Dan Tasks.md (ReachMax lead)

Graph View