ReachMax
Website: reachmax.app Type: WhatsApp Business API Automation Status: Active, multi-market
Overview
WhatsApp Business API automation solutions for businesses wanting to scale customer communication.
Primary Service: WhatsApp automation setup, management, and custom workflows.
Markets
| Country | Priority |
|---|---|
| South Africa | Home base |
| United Kingdom | Primary |
| Australia | Primary |
| Germany | Primary |
| Netherlands | Secondary |
| Ireland | Secondary |
| Argentina | Secondary |
| United States | Secondary |
Current Focus
- Business-in-a-box WhatsApp solutions for specific verticals
- Example: Car service companies - automated service reminder communications
- White-label WhatsApp Business API offerings
- Dan leading development while Reputation Engine sales happen in parallel
Goals
Q1 2026:
- Dan focused on ReachMax development (parallel to Rep Engine sales push)
- John supporting dev in Month 1, then transitioning to outbound systems
- Build out vertical-specific automation templates
2026:
- Expand international client base via SEO inbound
- Scale business-in-a-box product offerings
- Contribute to R200k MRR target alongside Reputation Engine
Long-term:
- Contribute to R200k MRR target
Services
Core Offerings:
- WhatsApp Business API setup and management
- Automated customer communication workflows
- Chatbot development and integration
- Multi-agent support systems
- Campaign automation
- CRM integration (GoHighLevel, etc.)
Use Cases:
- Customer support automation
- Lead qualification and routing
- Appointment scheduling
- Order updates and notifications
- Review collection
- Re-engagement campaigns
Tech Stack
- WhatsApp Business API (Meta)
- n8n workflow automation
- BotPenguin white label chatbot platform
- GoHighLevel integrations
- Airtable for data management
Notable Projects
- Clifford Machines: Centralized support system for technician communication
Metrics
| Metric | Current | Target |
|---|---|---|
| MRR | ||
| Active Clients | ||
| Markets Active | 8 |
Ideas
See ReachMax Ideas