Reputation Engine
Website: studio.localpros.co.za Type: Review Collection + Social Media Automation Target Market: Local service businesses, Local Pros partners Status: Active
Overview
Automated reputation management combining review collection and social media posting. Can be sold as standalone services or bundled.
Current Focus
- Q1 2026: Sell into existing Local Pros pool (300 lead buyers)
- Target: 50 signups → ~R100k MRR
- 6-month sales & implementation cycle
Goals
Q1 2026:
- Sell to 50 of 300 existing Local Pros partners
- Achieve ~R100k MRR from this product alone
- First 2 months = active sales push, then transition to implementation focus
2026:
- Primary revenue driver for R200k MRR target
- Refine automation workflows during implementation
- Scale from existing base before outbound push
Long-term:
- 200 companies on recurring subscriptions
- Key contributor to R200k MRR target
Service 1: Review Collection
Type: Automated review generation
Features:
- Automated WhatsApp + Email review requests
- Smart filtering (positive → public, negative → private)
- Google Business Profile integration
- Facebook Business Page integration
- HelloPeter review links
- One-time customer reactivation campaign
- Real-time negative review alerts
- AI-powered review responses
- Monthly performance reporting
Results Promise:
- 40%+ increase in review volume within 90 days
- 15-20% conversion rate on review requests
- Maintain or achieve 4.5+ star average
- <4 hour response to negative feedback
Service 2: Social Posting
Type: Done-for-you social media content
Features:
- Voice-note to social media post conversion
- AI content generation from customer stories
- Automated image creation (BannerBear)
- Multi-platform posting (Facebook, Instagram)
- Template rotation systems
- Brand consistency management
- Reviews turned into social proof
Pricing: R500-3,000/month depending on posting frequency
Process: Completely hands-off - client sends voice note via WhatsApp, posts auto-generate and publish.
Service 3: Reputation Management Bundle
Combined Review Collection + Social Posting package.
Benefits:
- Unified dashboard and reporting
- Cross-platform content strategy
- Reviews automatically become social proof
- Consistent brand presence across all channels
Tech Stack
- GoHighLevel workflow automation
- WhatsApp Business API
- AI response/content generation (GPT-4/Claude)
- Multi-platform monitoring (Google, Facebook, HelloPeter)
- BannerBear (image templates)
- n8n workflow automation
Metrics
| Metric | Current | Target |
|---|---|---|
| MRR | ||
| Active Clients | 200 | |
| Avg Review Increase | 40%+ |
Ideas
Notes
- [Sunday, 29 December] Strategic priority: Entire team focuses exclusively on Rep Engine for first month (minimum). Steve Jobs philosophy - one thing at a time. Product, bugs, sales, onboarding, implementation - everything gets dialled in before anything else.
- [Sunday, 29 December] Dan expected to use agency and critical thinking, not just take tasks. Everyone thinks like an owner.